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How to remove a manual Google penalty for $561.56
It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can...
View ArticleHow lazy people can build a strong network
I’m a lazy networker. I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong...
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Ultimate Guide: How to Create a Buyer Persona for Your Startup
As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it...
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How I use OmniFocus to reach a ZERO inbox every day
32 unread email. 7 unread Trello notifications. 12 unread Yammer threads. 8 to-do’s on Evernote. And a partridge in a pear tree. Welcome to the life of an entrepreneur, where the inbox is never empty,...
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The Best Email I’ve Ever Written
My father always told me “dime con quién andas y te diré quién eres”, which means “tell me who you hang out with and I’ll tell you who you are.” I’ve followed my father’s advice closely throughout my...
View ArticleHow to create powerful recruitment videos
I joined Bunny Inc. when we were less than 12 full time team members. We now have over 60. Our biggest challenge thus far is recruiting world-class talent, both here in San Francisco and in Bogotá,...
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How I knew she was the one
I met Kim on Thursday, April 12, 2007. It was the very first event of Bruin Consulting, the kickoff event that would determine if my first entrepreneurial endeavor would prove to be a success. I had...
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Retention is more important than acquisition
There are a few experiences that I cherish in life that other people take for granted. For example, I absolutely love going to my dentist. There is no better feeling than beautifully polished clean...
View ArticlePremature scaling killed us
$1,000,000 in the bank. Shorty what you drank. We were funded, had a working product, clients, and revenue. On the surface, it seemed like we were growing fast and moving toward the right trajectory....
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How to get to the top 4 on Product Hunt with a B2B product
What would you do to get on the front page of Product Hunt? What value would it even bring to your company? My team at Bunny Inc. just went through a rigorous 6 months of building and launching our...
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Player One Ready: Quantified Self
I spent hours yesterday optimizing my entire Geckoboard so that I can actively monitor our growth metrics. As a growth hacker (we have got to come up with a better term), I use data as my compass to...
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On work and life
Kim loves two things in life: Disneyland and snuggling. So when it came time to have fun at the magical kingdom or spend a weekend afternoon spooning, Kim didn’t understand why I just couldn’t stand...
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On selling your product for free
“Guys, we are on fire! I’m selling our product like hot cakes fresh out of the oven.” I exclaimed as I walked into our office/home. Yu-kai and Stephen turned to me from their laptops with a bright...
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Product design analysis: Dropbox Carousel vs Google Photos
“What should I use to save my photos online?” Kim asked. “I use Dropbox. They have this nifty camera uploader that automatically uploads all of my photos to the cloud.” I responded. “The thing is, it...
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On setting priorities
“The podcast is key for our success. We absolutely need to differentiate our content so that professionals begin to see us as experts in online marketing.” Grant argued. “I just don’t see it. Sure,...
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Read this before you buy a home
To buy or rent a house? That is the question… I recently sent an email to my network letting them know that Kim and I bought a home: If you’re interested in learning more about the research I did and...
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How I captured 2,778 subscribers in 4 months
In June of 2016, my friend Yu-kai Chou approached me with a challenge he had: What can I do to exponentially improve my business right now? “What is your long term vision?” I asked. “I want to build an...
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Product Design analysis of Yelp
Octalysis is a Gamification framework. I use it to analyze products or services and to design for human motivation throughout a system (Human-Focused Design). You can learn more about Octalysis here....
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Dashboard human-focused redesign of Bluehost
Bluehost has been good to me for the past 10 years. I use them for junloayza.com and many of my other sites because they have absolutely terrific customer support. However, to be brutally honest, their...
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Product Discovery analysis of Redbooth
There are 4 phases to a player’s journey for your product: Discovery: how a player learns about your product On-boarding: how a player signs up and learns how to use your product Scaffolding: the...
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